Birds on a Wire is a platform dedicated to helping moms with resources for better parenting and personal growth. They needed a unique and engaging way to grow their email list and podcast listenership, while also creating an accessible way for parents to engage with their brand. The goal was to boost visibility for their curriculum and increase direct connections with their audience in a way that felt valuable, fun, and informative.

I created and launched the Colors Personality Quiz, a fun and engaging way for parents to explore their personality and that of their kids. This quiz became the cornerstone of their lead-generation strategy, offering immediate value to users in exchange for their email addresses. The quiz is designed around simple personality types, making it easy for parents to identify key aspects of their parenting style and understand their children better and directly tying the results to podcast episodes and the client’s publications.

• The quiz has been taken over 500,000 times, continuing to grow Birds on a Wire’s email list and podcast listenership.

• Continues to serve as a key driver for engagement, creating an ongoing connection between Birds on a Wire and their audience.

• Contributes sustained traffic to Birds on a Wire’s website and products, providing continuous brand awareness and value.